Rufo Vega
With over 30 years in retail and 15 years in international business development, Rufino H Vega is a seasoned leader with deep expertise in Latin American markets. His background in fashion, marketing, and anthropology gives him a distinctive edge in navigating diverse cultures and driving brand growth.
Fluent in Spanish and English, Rufino has built strong relationships across Latin America, managing multimillion-dollar portfolios and delivering results for top global brands.
Rufo balances his professional drive with a love of surfing, the outdoors, and time with family. He’s committed to building trust, fostering meaningful partnerships, and delivering excellence in everything he does.
